Why use Facebook for your business..

Why use Facebook for Business!

Going by the facts Facebook is the largest and the most popular Social network around with more than one billion members. Now i hope the above information answers your question on why use Facebook for business.

Most of the businesses are trying to leverage the consumer user-base of Facebook to achieve their marketing goals. Of-course it's working for many including me.

Like all other online marketing even Social media like Facebook also has its own nuances. It's tricky and time consuming when we consider how frequently the features and algorithm of Facebook is modified. To help small businesses get started on the right track, i have framed this information which can come in handy for many..

What is Facebook !

Facebook is a social network made for connecting people with their family, friends, coworkers or others with similar interests.

Who's on it !

More than one billion people ! and most likely many of your customers and prospects. Facebook's user base spans across ages, races and locations making it the most used social network in the world.

Why you Should Care !

People are doing more than connecting with friends on Facebook. Almost half of Facebook users are connecting with businesses, brands and sharing the news deals and other contents from those organisations.

How to Get Started with Facebook !

Facebook provides many opportunities for businesses and organizations to reap some benefits. Consider the below goals before getting started to use Facebook as a business tool..

• Get Found by visitors searching for your products or services.
• Create a community to connect and engage with your followers.
• Convert followers into leads and customers by promoting your marketing offers.

Create a Facebook Business Page

Facebook business page is by default public and available to all users. People can 'like' and become a 'fan' of your business page without any permission from the Page administrators. Once logged into Facebook from your personal profile you create a page of your business here : http://www.facebook.com/pages/create.php

Click HERE to get Step by Step tutorial on How to create a Business Page.

Today, Consumers -- not marketers or salespeople who have all the power to when, why and in what terms to interact with you. Social networks gives users the freedom to navigate based on their interests. By making your business presence on this site, you can have some of the control in your marketing by giving your future customers a new channel to discover you.

The below info-graphic describes that attracting visitors to your Social media site is the first stop in a users journey to become a delighted customer of your business.

You can also read on "The Best Practices to Follow on Facebook for Better results" to sharpen your Social Media Marketing skills, which i will be posting shortly.