Facebook Terminology - Know the terms used in Facebook

Know the terms used in Facebook - Facebook Terminology

People who are using Facebook for the first time may run into terms that are unfamiliar to them. It is necessary to know the Facebook lingo before you get started on facebook marekting.

I have framed down some of the mostly used terms in Facebook.

Application or Apps : A program that allows users to share content and interact with other users.

EdgeRank : An algorithm used to determine what content is shown in user's news feeds.

Fan : A Facebook user who chooses to 'like' a business page.

Friends : (noun) A personal connection on Facebook;
(verb) To add a user as a connection on your profile.

Friend List : An organized grouping of friends.

Group : A collection of Facebook users with a common interest.

Insights : The metrics feature within the business pages to analyze the performance of your content.

Like(s) : (verb) To 'like' a business, or to become a fan of that business page;
(verb) To 'like' a comment or post within a business page or profile;
(noun) The number of users who 'like' your page.

Network : An association of Facebook users based on a school or workplace.

News Feed : An aggregation of friends status updates on your own homepage.

Page : Official presence for public figures, artists, brands, businesses, places, entertainment, causes, or products to share information and interact with fans on Facebook. This is how businesses can use facebook to organically drive traffic, leads and customers to a website.

Profile : Presence for individuals (not businesses) to share information and interact with friends and organizations.

Timeline : The core of a profile or page that aggregates new content posted such as status updates and recent actions.

Ads : Advertisments which are paid services of Facebook used to promote your products or services.

If you feel to know about any other term which is missed out here by me, you can feel free to put it down in the comment section below.

Why use Facebook for your business..

Why use Facebook for Business!

Going by the facts Facebook is the largest and the most popular Social network around with more than one billion members. Now i hope the above information answers your question on why use Facebook for business.

Most of the businesses are trying to leverage the consumer user-base of Facebook to achieve their marketing goals. Of-course it's working for many including me.

Like all other online marketing even Social media like Facebook also has its own nuances. It's tricky and time consuming when we consider how frequently the features and algorithm of Facebook is modified. To help small businesses get started on the right track, i have framed this information which can come in handy for many..

What is Facebook !

Facebook is a social network made for connecting people with their family, friends, coworkers or others with similar interests.

Who's on it !

More than one billion people ! and most likely many of your customers and prospects. Facebook's user base spans across ages, races and locations making it the most used social network in the world.

Why you Should Care !

People are doing more than connecting with friends on Facebook. Almost half of Facebook users are connecting with businesses, brands and sharing the news deals and other contents from those organisations.

How to Get Started with Facebook !

Facebook provides many opportunities for businesses and organizations to reap some benefits. Consider the below goals before getting started to use Facebook as a business tool..

• Get Found by visitors searching for your products or services.
• Create a community to connect and engage with your followers.
• Convert followers into leads and customers by promoting your marketing offers.

Create a Facebook Business Page

Facebook business page is by default public and available to all users. People can 'like' and become a 'fan' of your business page without any permission from the Page administrators. Once logged into Facebook from your personal profile you create a page of your business here : http://www.facebook.com/pages/create.php

Click HERE to get Step by Step tutorial on How to create a Business Page.

Today, Consumers -- not marketers or salespeople who have all the power to when, why and in what terms to interact with you. Social networks gives users the freedom to navigate based on their interests. By making your business presence on this site, you can have some of the control in your marketing by giving your future customers a new channel to discover you.

The below info-graphic describes that attracting visitors to your Social media site is the first stop in a users journey to become a delighted customer of your business.

You can also read on "The Best Practices to Follow on Facebook for Better results" to sharpen your Social Media Marketing skills, which i will be posting shortly.

Marketing your Business, Brand or Product using Social Media

Social media provides great marketing opportunities for all types and sizes of businesses. You can use social media to...

• promote your brand and business, 
• make your customers aware of your products, 
• attract new customers, 
• get to know what your customers think about your business, 
• build relationship with existing customers.

Advantage of Marketing through Social Media

Social media gives you wide reasons to market your business online, some of them are like...

• Social media can reach people all around the world, in this way your business and brand can have a global reach. 
• Social media allow businesses to target particular groups, often in location, gender and interests. 
• Most of the Social media features are free for businesses and paid options are very much cost effective. 
• You can communicate on a personal basis with groups and individual customers through Social Media. 
• Information distributes quickly to many people and your business can self publish very fast. 
• Most of all you don't need any high level skills to use social media. An average person with a standard computer can use social media without any difficulty.

Dis-advantages of Social Media

Social media has its own risks..

• You have to be very patient and targeted in Social media, due to this for some it is considered as waste of time and money. 
• You should be transparent and if you are not providing good service the negative reviews can spread rapidly. 
• It's important to have strategies in place to avoid the risks if you have decided to get involved in social media marketing.

Popular Social Networks

There are many Social Networks which has its own features for different kind of business. Below are the list of most popularly used Social Networks.

Facebook

Twitter

Youtube

Blogs

Pinterest

LinkedIn

Getting Started with Social Media

Getting familiar with Social Media terminology and the wide range of services may seem daunting at first. But it's worth learning more and as most of the services offered by social media are either free or affordable and easy to use you can experiment with those. As i say Social media marketing and experimentation goes hand in hand.